Some schools always seem to be in the news with good stories about their students and staff. People speak positively about these schools and their achievements, parents want to send their children there; there's a feel-good factor about them. These schools have learned to manage their public profile. "Promoting Your School Pocketbook" shows how to do just this. Aimed at teachers in primary and secondary schools in the UK, this extensively illustrated book is equally relevant to those working overseas. Beginning with a look at current and then desired profile, the book goes on to present a practical strategy, with real-life case studies, for transforming how a school is perceived. It covers public relations, developing a climate for celebrating success, spreading good news, marketing and communications. A chapter on how to manage the media deals with making contacts, monitoring coverage, press releases, and working with newspapers, radio and TV. Specific attention is paid to the school prospectus, newsletters, website, open days and evenings, and a section about handling a media crisis is realistic, practical and supportive. The book concludes with a self-evaluation tool and details of further resources. "Promoting Your School Pocketbook" is part of the "Teachers' Pocketbooks Series", an imprint of Management Pocketbooks Ltd and winners of the 2005 Education Resources Awards. The concise, practical guides are written by experienced teachers and packed with information, advice, ideas and strategies for primary and secondary teachers. - from Amzon