Essentials of Marketing
Type
Book
Authors
ISBN 10
0324043767
ISBN 13
9780324043761
Category
Unknown
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Publication Year
2000
Publisher
Pages
579
Description
This concise, essentials version of the popular Lamb/Hair/McDaniel Marketing text provides comprehensive, current coverage of key marketing topics and issues in a shorter length. Like its parent text, Essentials of Marketing features in-depth coverage of marketing "hot topics," an on-line Internet Marketing chapter, a slick design and a lively writing style. - from Amzon
Number of Copies
1
